Michael Best Strategies Principal and Senior Public Affairs Advisor Evan Zeppos recently conducted one of several crisis communication training sessions for employees of the Wisconsin-based Walbec Group. Walbec Group consists of a family of companies that provides professional construction and engineering services in addition to producing quality construction materials.
Zeppos and representatives from the Walbec Group are conducting the training at various sites across Wisconsin during the winter and spring of 2018-2019. The most recent was in late February in Lake Delton, WI, with future training sessions scheduled to take place in Green Bay, Waukesha and Fond du Lac. The training is aimed at helping supervisors and managers from the Walbec Group be aware of the current media climate, understand the proper company protocols for dealing with the media, and provide them with tips and tactics on how to handle media inquiries and questions, especially during a crisis situation.
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