The Michael Best Strategies Public Affairs team of Evan Zeppos and Jeff Gallagher traveled to Watertown, Wisconsin on September 24 to conduct a daylong media training session at Marquardt Management Services. Marquardt Management Services manages communities where residents are assured quality care. They have locations throughout Southern and Eastern Wisconsin.
Zeppos and Gallagher, along with the help of local public relations expert Patrick McSweeney, spent the first part of the day sharing with the group of Marquardt executives and employees how the media works. This included looking at how reporters do their jobs in the digital and social media age. The MBS team also offered specific steps on how to prepare for a media interview and strategies for success.
During the afternoon, the Marquardt employees split into two groups and practiced on-camera interviews with different mock scenarios. Those scenarios ranged from a fire at a facility to an active shooter situation to dealing with negative social media. Each employee got the chance to be both the reporter asking the questions and the interview subject answering the questions during the on-camera interviews.
The MBS team was honored to share their expertise with the Marquardt team and hope they will utilize the lessons learned at the training in their future interactions with the media. Are you or your company interested in a similar media training session? Contact the Michael Best Strategies Public Affairs team of Evan Zeppos and Jeff Gallagher to learn more about how they can help you out.