“It’s all about teamwork.” If you ever played a team sport in grade school or high school, you probably heard those words from your coach. The lessons we learned about teamwork all those years ago come in quite handy when your company needs to form a crisis communications response team.
When putting together your team, you need to consider the multi-faceted approach to your crisis response. On your team, you will want employees who represent your company on many different levels: media relations, social media, internal and external communications, legal, human resources and others you see fit.
It is important to remember that the crisis communications response team will focus on communications, and others will take the lead on logistics, operations and managing the crisis. There needs to be close coordination among all involved.
Do you need help putting together a crisis communications response team? Do you want to put together a crisis plan specific to your company? Contact the Michael Best Strategies Crisis Communications Team of Evan Zeppos and Jeff Gallagher to learn more about how they can help you out.