It’s a question corporate communications professionals confront daily—what’s your message? Whether your communications team is working on issues related to COVID-19, managing a social media presence, or sending a memo to employees, it is always important to have that question guide your writing.
When crafting your message, here are some key points to keep in mind:
- Who is your audience?
- What is your goal/objective?
- What specifics do you want to convey?
- What is your time frame?
- How will the message be delivered?
- What challenges will you face?
- How can you measure its success?
Just taking a few moments before tackling your next project to answer these questions, or sketch out a road map, will help to make your message more clear and concise, and resonate with your audience.
Are you looking to revamp your communications plan or need help communicating with your employees and customers in these uncertain times? Contact the public relations team at Michael Best Strategies, and we can help you out!