3/18: Liberal group releases ad claiming that Ron Johnson “helped himself” at the expense of working families


Opportunity Wisconsin, a liberal organization that frequently criticizes Sen. Ron Johnson (R-WI), has released another TV ad that centers around his personal finances.

The new ad is part of a six-figure ad buy that will run on both digital platforms and broadcast and cable television in the Green Bay, Madison, Milwaukee, and Wausau markets. According to the group, it has spent more than $4.5 million on television ads that target Johnson since early 2021.

The group has previously claimed that Johnson’s wealth has doubled since he took office in 2011. They have also cited a Congressional Integrity Project investigation that claims he pushed a “special tax loophol00e that benefited his own family’s business.

The new ad echoes these arguments, with a woman saying that ”Ron Johnson should be helping families like us, but he seems to have helped himself again.”

Watch the ad: Grocery Store – YouTube

Michael Best Strategies (Strategies) helps companies accelerate their success through a combination of strategic business consulting, lobbying, government relations, public affairs, and communications. The firm has thrived by providing a diverse team of professionals with the experience, skills, and relationships necessary to help each client achieve their goals more quickly and fully.