Tom Nelson, the current Outagamie County Executive and a candidate in the Democratic primary for U.S. Senate, released the first advertisements of his campaign this week.

It includes radio advertisements on Devil’s Radio, which runs in the Madison, Milwaukee, and central Wisconsin markets. In one advertisement, Nelson says that he won six times in a county won by former President Donald Trump “…because I’m a proven progressive who fights for workers.” In another advertisement, Nelson contrasts his family background with incumbent Senator Ron Johnson (R-WI).

In addition, Nelson’s campaign released a series of Facebook advertisement in which Nelson discusses the histories of three former paper mills in Neenah, Kimberly, and Appleton. According to a press release, he uses the stories to highlight his campaign promise to “save Wisconsin manufacturing jobs as opposed to Ron Johnson’s clear record of neglect.”

Irene Lin, Nelson’s campaign manger,“ said that the advertisements ”…are in line with our underdog grassroots approach by targeting progressive audiences on a radio station that has so far been sadly neglected by other Democratic candidates spending millions on TV.“

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