According to the Wisconsin Democracy Campaign, a little more than $98 million was spent on the 2018 Wisconsin governor’s race. This week, AdImpact, a media tracking group, projects that about $344,000,000 will be spent in races across Wisconsin during this election cycle, including $159,000,000 in the U.S. Senate race and $126,000,000 for the gubernatorial election. This projection is based off of historical spending levels and is adjusted for the costs of advertising in certain media markets and the amount of cash that candidates have on hand.
Furthermore, Jaime Harrison, the chair of the Democratic National Committee (DNC), said that the DNC has more than quadrupled its investment in Wisconsin for 2022 compared to the 2018 election cycle. Harrison called Wisconsin “one of the top battlegrounds in the nation.”
Similarly, Planned Parenthood Advocates of Wisconsin (PPAWI) and the PPAWI Political Fund announced the launching of a statewide electoral program to “elect sexual and reproductive rights champions.” The program is part of Planned Parenthood’s “Take Control” campaign, a nationwide $50,000,000 advocacy effort that is the largest electoral program in the group’s history. However, it is unknown exactly how much will be spent in Wisconsin.
