On Tuesday, Attorney General Josh Kaul announced that Wisconsin will receive more than $14.4 million from a combined $438.5 million agreement with electronic cigarette maker JUUL Labs. The agreement between JUUL Labs and 33 states and territories was the result of a two-year bipartisan investigation into the e-cigarette manufacturer’s marketing and sales practices. In addition to the financial terms, the settlement would force JUUL to comply with a series of strict terms severely limiting their marketing and sales practices. “Targeting youth for e-cigarette sales is appalling,” said Attorney General Josh Kaul. “This agreement brings accountability for JUUL’s conduct and prohibits JUUL from engaging in the types of marketing practices it had been using to promote vaping among young people.”
According to the release from the Wisconsin Dept. of Justice, the states are in the process of finalizing and executing the settlement documents, a process that takes approximately 3-4 weeks. The $438.5 million would be paid out over a period of six to ten years, with the amounts paid increasing the longer the company takes to make the payments. If JUUL chooses to extend the payment period up to ten years, the final settlement would reach $476.6 million.
