According to a tweet from AdImpact, a group that tracks political advertising throughout the country, nearly $55 million has been spent on TV advertising for the Wisconsin’s gubernatorial race, making it the most expensive general election matchup in the country so far. The spending includes $38 million from Dems and $16.8 million from the GOP. Dem spending includes $22.7 million by an affiliate of the Democratic Governors Association and $12.3 million by Governor Tony Evers’ campaign. Democratic advocacy group A Better Wisconsin Together spent $2.8 million. On the GOP side, two affiliates of the Republican Governors Association spent a combined $13.2 million while GOP nominee Tim Michels’ campaign had spent $3.6 million.
AdImpact said the combined spending between the primary and general elections so far has been $93.7 million, putting Wisconsin third behind Illinois and Georgia for the most in the country.
