This week, Governor Evers’ campaign released two new ads. The campaign did not release any of the details regarding either ad buy, however according to AdImpact, Evers has more than $4.1 million reserved in paid media now through election day. In addition to that, those backing Evers have reported more than $8 million reserved for the final two weeks. Evers’ GOP Challenger Tim Michels and his backers have reserved more than $7.7 million.

The first ad features an Oconomowoc mom who says getting her kids a good education is one of the most important things for her, and that she’s concerned when she hears Tim Michels say that “we’re already throwing so much money at education.”

The second ad features Evers and his wife Kathy talking about their favorite local pizza spot and that “we needed to help places like this” when the pandemic hit. Evers goes on to tout more than a billion dollars in grants and tax cuts to help small businesses prevent layoffs and create jobs.

Watch the first ad here: Tony for Wisconsin: “Mom” 

Watch the second ad here: Tony for Wisconsin: “Dino’s” 

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