About Charlene Conlin

Charlene Conlin

Charlene Conlin

Research Center of Excellence Lead

locationAustin, TX




Char brings more than 30 years of practical business experience to her role at Michael Best Strategies (Strategies). She also holds a Ph.D. and is well versed on the topics of integrative health, patient engagement, motivation, and long-term behavior change. Utilizing both of these very different skill sets, Char helps healthcare start-ups and disruptors bring their products to market via Strategies’ unique market validation process.

Charlene’s Expertise: Integrative Health, Patient Engagement, Behavior Change and Coaching, Research Insights and Analysis, and Marketing (Go To Market and Strategy)

Before joining Strategies, Char was a consultant partnering with healthcare and high tech businesses to gather key stakeholder insights and turn them into strategic revenue-generating programs. She has expertise in research, analytics, consumer behavior, and engagement. Earlier in her career, Char held a number of leadership roles in marketing and strategic growth planning, including serving as a Chief Marketing Officer.

During her Ph.D. years, Char co-spoke nationally on the topics of motivation, integrative health coaching, and wellness programming. Her dissertation topic looked at how a Type II Diabetes patient population was able to successfully create change in the long term.


  • Nearly 30 years’ experience in marketing leadership and lead generation roles
  • 20+ years leading and advising start-ups on growth strategy and initiatives


  • Saybrook University, Doctor of Philosophy – Mind-Body Medicine & Healthcare Systems
  • Duke University, Master of Business Administration
  • Texas Tech University, Bachelor of Business Administration – Finance



Integrative Health
Patient Engagement
Behavior Change and Coaching
Research Insights and Analysis
Marketing (Go To Market and Strategy)