About Kimberly Allen

Kimberly Allen

Kimberly Allen

Innovation & Strategy Principal

locationWaukesha, WI




Kim is a leader in healthcare product strategy, development, and marketing. She has extensive experience driving growth by identifying customer needs, leading product development to create solutions that meet those needs, and bringing new products to market. From ideation to planning to execution, Kim works closely with clients to optimize and differentiate their offerings, and break through the clutter in a crowded marketplace.

Kimberly’s Expertise: Product Innovation & Development, Go-to-Market Strategy, Competitive Analyses, marketing & Positioning, Consumer Experience, and Regulatory Compliance

Before joining Michael Best Strategies, Kim served as Regional Vice President of Health Plans and Strategist at Included Health. There she collaborated with leaders to develop solutions for maximizing and expanding virtual care and driving go-to-market growth.

Kim previously served as Vice President for Product and Innovation at Humana. She has held positions in all lines of the commercial business, with roles in strategy, product, and profit and loss leadership. Earlier, Kim spent nearly 15 years in marketing leadership roles across Humana’s commercial segments. She leverages her decades of health product and marketing leadership experience to help Strategies’ clients position their products and companies for success.


Kim has held a number of successive leadership roles at Humana over the past 25 years, including:

  • Vice President, Group Product Innovation, Development, Segmentation
  • Vice President, Product Strategy and Management, Employer Group Segment
  • Director of Strategy, Large Business Segment
  • Segment Director, Workplace Voluntary Benefits, Life, and Disability
  • Marketing Director


  • University of Wisconsin-Eau Claire, Bachelor of Arts



Product Innovation & Development
Go-to-Market Strategy
Competitive Analyses
Marketing & Positioning
Consumer Experience
Regulatory Compliance