As part of a $3.5 million statewide buy, Governor Tony Evers’ campaign launched five new ads this week. According to a press release from the Evers’ campaign, the ads highlight “small businesses across the state that received vital help from the governor’s business relief programs.” The ads will run on a combination of TV, cable and digital platforms. One of the ads features Jen, the owner of a bakery in La Crosse. In the ad, Jen says “The small business grant from Governor Evers was vital” to keeping her business thriving and that “Tony Evers is doing the right thing for small businesses like my bakery.” Another add features Tom, a restaurant owner in Milwaukee, who says his business “wouldn’t have opened back up if not for the help from Governor Tony Evers.” Two of the ads also feature business owners who say while politics can be divise, Evers is “doing the right thing for small businesses.” Evers is also featured in two of the ads where he says “small businesses are the heart of our economy” and takes credit for directing “over $1 billion to thousands of small businesses[.]”

Evers is unopposed in the August primary and will face the Republican nominee during the November general election.

Watch the ads here:

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