Expertise Communications


The success of most business decisions today is directly related to effective strategic communications, both internally and externally. A properly executed communications strategy ensures everyone understands the “why” of the strategy decision and “how” their daily work contributes to the overall big picture.

Michael Best Strategies has a full-service Strategic Communications team – built by proactive professionals with decades of real-world experiences and proven track records in delivering clear and winning narratives to lay the groundwork for smart business growth and successful public policy outcomes.

Here is an overview of the value-added services you can leverage to get the job done right.


Clearly define the emotional and functional promises that drive brand loyalty for your company, while creatively and consistently communicating about how your products, services, and people deliver on those promises.

Competitive Intelligence

Accurately assess your competitors, their financial capacity and management capabilities to deliver, gain new insights into the competitive marketplace and identify relevant growth opportunities.

Crisis Communications

Whether it’s having a communications strategy in place or dealing with an unexpected situation, our team develops crisis communications plans and messaging for service companies, manufacturers, and a wide assortment of businesses and nonprofit organizations.

Grassroots Advocacy

Harness the power of grassroots and grass tops efforts to put your issue on the radar with decision makers and the media.

Issues Management

Not everything is a crisis, and savvy executives know “being the rider rather than the horse” is usually the better position to be in when dealing with controversial topics.

Litigation Support

While saying little or offering no comment on major litigation is often a wise approach, the court of public opinion can sometimes be as important as the court of law.

Market Research

Gain greater insights into your customers, influencers, and employees to drive relevant conversations, deeper engagement, and prompt action.

Media and Public Relations

Combine media savvy and a clear message to frame – and win – the argument on your terms.

Strategic Communications

Consistently communicate relevant messages, through the right channels, and measured against well-defined business goals and communications outcomes. It’s the difference between doing communications stuff, and doing the right communications stuff.

Strategic Planning

Craft a winning strategy to sustainable, profitable growth, driven by a clear vision, defined mission, a strong value set connected to a larger purpose.

Meet Our Communications Team

Joseph Fadness

Joseph Fadness
Principal, Public Relations & Advocacy Director
Joseph’s Bio

Pat Goss

Pat Goss
Senior Advisor
Pat’s Bio

Margaret Fritsch

Margaret Fritsch
Strategic Communications Advisor & Marketing Specialist
Margaret’s Bio

Jeffrey Gallagher

Jeffrey Gallagher
Senior Public Affairs Advisor & Crisis Communications Specialist
Jeffrey’s Bio

Kaden Bosquez

Kaden Bosquez
Public Affairs Specialist & Research Analyst
Kaden’s Bio

Alesha Guenther

Alesha Guenther
Associate, Digital Strategies & Creative Specialist
Alesha’s Bio

Lane Hickman

Lane Hickman
Lane’s Bio

Sabrina Stencil

Sabrina Stencil
Sabrina’s Bio


Michael Best Strategies Acquires Capitol Consultants

Michael Best Strategies Acquires Capitol Consultants

Major announcement of the latest high-profile move that positions firm for long-term success Michael Best Strategies (Strategies) announced today...
Woman on the phone with a reporter

Five Important Questions You Should Always Ask a Reporter

It may have happened to you—your office phone is ringing and on the other line is a reporter who wants to discuss...

Michael Best Strategies Adds Joe Fadness as Principal to Growing Communications Team

Michael Best Strategies (Strategies) announced today the hiring of Joe Fadness to its growing team of communications professionals. Fadness is a senior...
News conference

What the Media Wants

No matter what industry you are in, it is likely that at some point you will need to interact with the media,...

Communicating Your Message in the New Media World

The days of getting your news only from the daily newspaper or the 6:00 news are long gone. Our society moves rapidly...
Coronavirus Vaccine

Why Businesses Play a Vital Role in Our Current Climate

With vaccines becoming more and more available and more and more shots going in arms, there is light at the end of...


Our Communications team works with clients to ensure their digital communications strategy is effective across their website, advertising, media services, social media, and public relations efforts.
Download our Digital Capabilities PDF
Digital Capabilities PDF